You already love to SUP. Our mission is to help you do it more and do it better.
Our story
Back in 2014 UK-based paddleboarder David Walker was struggling to find an affordable way to train and track his paddle adventures. A chance conversation with a friend led to more conversations with mutual friend and developer Lewis Smith…and that’s how Paddle Logger began.
Despite not actually meeting in person for the first three years of running a business together, we quickly grew our user base (solid proof of the power of tech!).
Since then we’ve continued to improve our functionality so that our app is simple, effective and, ultimately, improves your experience on the water. Our small team has gradually expanded and we even have regular meet-ups in person these days! We’ve picked up a few awards along the way, which is always nice. Plus we’ve got an awesome podcast and a whole load of passionate advocates who help us to spread the word.
We’re pretty proud of all of this stuff and, of course, we’re proud to know that we’re now supporting paddlers of all levels in over 100 countries, with hundreds of thousands of downloads to date.
It means a lot that you’re here. Thanks for paddling with us!
David Walker
Holly Pye
Lewis Smith
Sustainability
As people who love being in and on the water, it’s only natural for us to want to protect it. We do all we can to give back and minimise our impact on oceans, lakes and rivers - we aim to leave it better than we found it, actually, and we inspire other paddlers to do the same.
As members of 1% for the Planet, a proportion of our annual revenue is committed to female-led non-profit eXXpedition to support their work around tackling ocean plastic.
Impact Reports
In 2020 we decided to formalise our sustainability plans and actions. If you’d like to learn more about how we’re prioritising people and the planet over profits, you can take a look at our reports below.
